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Andrew Ingram. An Advertiser?s Guide to Better Radio Advertising

Price:3796 rub.Buy

Andrew Ingram. An Advertiser?s Guide to Better Radio Advertising

Publisher:
Year:2005
Pages:132
ISBN:9780470012925

An Advertiser?s Guide to Better Radio Advertising

Birgit Krols. Sensational Billboards in Advertising

Price:1472.8 rub.Buy

Birgit Krols. Sensational Billboards in Advertising

Publisher:Tectum Publishers
Year:2007
Pages:176
ISBN:978-90-76886-46-6

Billboards have become the most creative form of advertising. This book not only looks back a the most controversial and striking ad campaigns of the last fifty years but also looks to the future, with an overview of the very latest advertising formats and techniques.

Bestsellers

Кеннет Роман. Дэвид Огилви и современная реклама

Price:401 rub.Buy

Кеннет Роман. Дэвид Огилви и современная реклама

Publisher:Питер
Year:2010
Pages:256
ISBN:978-5-49807-208-1, 978-1403978950

Дэвид Огилви — классик теории рекламы и один из самых успешных бизнесменов мира. Без клиентов и кредитов, с собственным капиталом в $6000 Огилви основал агентство Ogilvy & Mather, годовой оборот которого сейчас превышает 10 миллиардов долларов. Его рекламные продукты становились частью культурной среды и задавали стандарты на будущее. Эта книга — история успеха великого гения, который всегда оставался обычным человеком. Яркие биографические факты, секреты блистательных деловых побед, а также уникальные подходы и принципы ведения бизнеса, описанные в издании, помогут вам глубже познать деловой мир и воодушевиться на великие достижения в будущем. Рекомендуется специалистам рекламного бизнеса, а также всем, кто хочет обрести уверенность в своих силах и стремится к успеху.

Linda Lipman. Real Estate Advertising That Works!

Price:791.7 rub.Buy

Linda Lipman. Real Estate Advertising That Works!

Publisher:
Year:
Pages:
ISBN:188714501X

This classic books shows you step-by-step how to use the powerful selling force of advertising to maximize your real estate sales effectiveness. Real Estate Advertising That Works! also gives you complete glossaries of both real estate adjectives andadvertising, printing and newspaper terms that you can use in your own advertising. Plus, it's loaded with hundreds of examples and idea-starters for headlines, body copy and powerful closing phrases for any listing you have!

Advertising 2011-12

Catherine Flood. British Posters: Advertising, Art and Activism

Catherine Flood. British Posters: Advertising, Art and Activism

Drawing on the V&A's wide-ranging poster collection, this book traces the evolution of the poster in the hands of graphic designers and fine artists, advertising agencies, and countercultural groups in Britain since 1945. The range spans "Keep Britain Tidy" campaigns, lavishly produced ...

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are ...

Advertising 2009-10

Graphis Advertising Journal: Europe, Africa and the Middle East

Graphis Advertising Journal: Europe, Africa and the Middle East

Travel the world with Graphis Journals * Intriguing local perspectives on global design trends * Colorful presentation--like traveling with a top designer! The Graphis Journal series presents the most accomplished professionals from around the world, providing a remarkable source of design ...

Kenneth Roman. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

Kenneth Roman. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the ...

Advertising 2007-08

Kellogg on Advertising and Media

Kellogg on Advertising and Media

Kellogg on Advertising and Media

Birgit Krols. Sensational Billboards in Advertising

Birgit Krols. Sensational Billboards in Advertising

Billboards have become the most creative form of advertising. This book not only looks back a the most controversial and striking ad campaigns of the last fifty years but also looks to the future, with an overview of the very latest advertising formats and techniques.

Advertising 2005-06

Andrew Ingram. An Advertiser?s Guide to Better Radio Advertising

Andrew Ingram. An Advertiser?s Guide to Better Radio Advertising

An Advertiser?s Guide to Better Radio Advertising

Barrie Gunter. Advertising to Children on TV: Content, Impact and Regulation

Barrie Gunter. Advertising to Children on TV: Content, Impact and Regulation

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital tranmission. These all offer opportunities ...

Advertising 2003-04

William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill. Social Communication in Advertising: Consumption in the Mediated Marketplace

William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill. Social Communication in Advertising: Consumption in the Mediated Marketplace

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence ...

Bob Garfield. And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All

Bob Garfield. And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All

"A brazenly funny . . . and hard-hitting book." --Publishers Weekly "He [Bob Garfield] is irreverent, funny and tough." --USA Today "If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin." --Miami Herald And Now a Few ...

Other books

Leslie Butterfield. Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing)

Leslie Butterfield. Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing)

Ron Beasley, Marcel Danesi. Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics, 4)

Ron Beasley, Marcel Danesi. Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics, 4)

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and ...

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